Kaspersky Lab announced today the appointment of Maxim Frolov to the position of Managing Director in North America, effective immediately. Extending his current position as Vice President of Global Sales, Frolov will take on regional responsibilities, including leading North American sales, marketing, and business development functions and for achieving the company’s objectives for growth in market share and profitability in the region.
Frolov brings over 20 years of experience in the IT industry and a wealth of experience as Vice President of Global Sales. He manages Kaspersky Lab’s sales operations in consumer, digital, SMB, enterprise and xSP, and leads a team of regional managing directors to ensure efficient business processes. Prior to this role, Frolov was the Managing Director for the Middle East, Turkey and Africa (META) region, where he demonstrated strong leadership and significant business results.
Frolov’s successful leadership within Kaspersky Lab has propelled company momentum and delivered sales growth. As Managing Director in North America, he will work to streamline the regional business, grow business opportunities with top-selling channel partners, and maximize profitability. Key focus areas for Frolov will be accelerating enterprise sales, continuing momentum with the flagship consumer business, and initiating unique offerings in the region.
“At Kaspersky Lab, we exemplify a focus, drive and passion for our business worldwide,” said Maxim Frolov, vice president of global sales, Kaspersky Lab. “With those attributes in mind, I look forward to leading all sales activities in the region and enhancing our steadfast commitment to our channel partners and to customer satisfaction. We will continue working toward increased momentum and growth in the region.”