How to Ace a Media Interview


ATMIA is now offering media interview tips as a new member benefit resource. 

Designed to help ATM industry professionals have successful media interviews, “How to Ace a Media Interview” provides tips on personal image and promotion; interview planning, practice and execution; journalist relationships and rapport; and a whole lot more. The resource is available for download from our Market Research library on the ATMIA website.

“One of the things our members consistently say they need help with is effectively dealing with the media,” said Mike Lee, chief executive officer for ATMIA. “This new resource contains top-notch advice to help members step up their game and professionalism when it comes to working with the media,” added Lee.

“Becoming a great media interview resource takes time, persistence, preparation and practice,” said Peggy Bekavac Olson, ATMIA approved consultant. Olson, founder and principal of ATMIA member company Strategic Marketing, is the author of the media tips resource and was recently honored by the Association as an ATM Industry Champion. “By using these tips, ATM professionals can raise their public and industry profiles to advance both career and business success,” stated Olson.

ATMIA membership has its privileges. The Association delivers top-notch educational opportunities like these media interview tips, plus premier advocacy services, meaningful connections and industry visibility that is second to none.


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