“A cashless society is a myth today and for the foreseeable future,” said Cardtronics Chief Marketing Officer Tom Pierce. “While consumer payment behaviors evolve along with technology, consumers continue choosing and using cash as part of a broader mix of payments options.
Pierce continues, “Just as Cardtronics and Allpoint take a leading role in reporting on cash usage through our annual Health of Cash study, we are proud to support the Withdraw Cash Wednesday campaign because we believe in cash and believe consumers have the right to use the payment method of their choice – including cash.”
Withdraw Cash Wednesday will be celebrated the Wednesday before the U.S. Thanksgiving holiday and all subsequent Wednesday’s during the holiday shopping season. Visit www.withdrawcashwednesday.com to learn how you can become a part of the movement!
“We value the support of Allpoint and Cardtronics,” says Mike Lee, ATMIA CEO. “This campaign is a leap forward in promoting the positive role of cash for consumers, businesses and for the healthy functioning of the US economy in 2017 and beyond. Our simple narrative is that cash is good.”
Lee continues, “I encourage all ATM owners and operators, and businesses that sell products and services to the ATM industry, to join us in supporting this campaign to encourage the withdrawing and spending of cash.”
ABOUT ATMIA — The ATM Industry Association, established in 1997, is a non-profit global trade association with over 6,000 members in 66 countries. As an independent, non-profit trade association, our mission is: to promote ATM convenience, growth and usage worldwide; to protect the ATM industry’s assets, interests, good name and public trust; and to provide education, best practices, political voice and networking opportunities for member organizations.