Cardtronics has become a Platinum Sponsor of Withdraw Cash Wednesday, an initiative of the ATM Industry Association (ATMIA) that promotes cash withdrawals from ATMs on heavy shopping days like the Wednesday before Black Friday shopping. The next Withdraw Cash Wednesday will be August 30, 2017, the Wednesday before the big Labor Day holiday weekend.
Cardtronics is supporting Withdraw Cash Wednesday because mountains of data – including that from the Federal Reserve and Cardtronics’ own Health of Cash annual survey – have shown that consumers want a choice in what payment type to use, and many use cash frequently.
Withdraw Cash Wednesday urges consumers to save money and time by carrying cash to pay for gifts during the holiday season, rather than relying on credit. To help consumers save money in advance of holiday shopping, the Withdraw Cash Wednesday website offers resources on how consumers can stay within a budget, avoid high interest rates, and save time.
The site also explains how merchants can get involved in Withdraw Cash Wednesday.
Watch this blog for periodic updates on Withdraw Cash Wednesday, as we head into the holidays through the end of 2017.
Chief Marketing Officer